At some point, each of us needs to convince another person of an idea. My company will change the world; please invest. I’ll be great for this position; hire me. I think I’m in love with you; give me a shot.But before we can convince, the other party has to listen. In a world that’s full of noise, it’s easy for our message to get drowned out. How do we speak so that others want to listen?Julian Treasure is a sound expert who works advising businesses on how to do just that. In a 10 minute TED talk he delivered back in 2013, he broke down what makes others want to listen, what makes them tune out, and how to build a useful toolbox to help you communicate your message effectively.